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Choice Hacking FREE Companion Course
Introduction
READ THIS FIRST: What is the Companion Course?
Learn more about the foundations of Behavioral Science and Psychology (79:52)
C: Clear
More information about why salience is so important in design
Salience Snap Shots: Uber, Disney and Netflix
Another visual example of salience measurement
Nudging Better Consumer Decisions: Provide Useful Information (Not More Information) (12:26)
H: Holistic
More about "brand codes" and how to use them (9:59)
O: Open
Examples from the book: The Domino's Pizza Tracker (9:06)
Examples from the book: Boston Citizen's Connect 311 App (3:05)
Examples from the book: Tessei Bullet Train Cleaners (4:56)
I: Individual
Personalization - Where are the limits?
C: Contextual
Examples from the book: Social Proof
E: Emotional
More about the Peak-end Rule (20:36)
Examples and Use Cases: Uber
Additional examples of how Uber applies psychology and behavioral science
An Uber driver responds to "tricks" the company uses to keep them driving (8:46)
Examples and Use Cases: Disney
A deeper dive into the MagicBand (11:59)
How Disney World makes you forget about waiting in line (8:20)
Examples and Use Cases: Netflix
Learn more about how Netflix uses experimentation to personalize their experience
Reciprocity: How Netflix decided how much to "give away" (16:58)
Teach online with
A deeper dive into the MagicBand
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