What makes this course different?
Not only will you learn the basics of creating a journey map, you'll learn the soft skills that make the difference between a making journey map that radically transforms the customer experience and one that gets tossed in a drawer.
The dirty secret is that many customer journey maps are created, but few succeed in actually transforming the customer experience.
This course provides practical, tactical materials to build a business case that gets your journey map project funded, persuading stakeholders to care about your journey map, and how to make sure your journey map gets used.
“I was tired of creating journey maps that took months to create but never got used…”
You can learn how to create a journey map anywhere. There are dozens of books and courses that can teach you the mechanics of building a map. But in this course, we will go beyond the obvious. Only “Creating Magnificent Journey Maps” teaches you how to build a map, persuade stakeholders to fund the project, and get people to use the map to transform the customer experience.