Your System for Designing Magnificent Journey Maps
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Introduction to the course (6:19)
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What are Journey Maps, what problems do they solve, and how are they constructed? (21:48)
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[DOWNLOAD] 20 Customer Journey Map Examples
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[VIDEO WALKTHROUGH] How get started building a journey map with Uxpressia (19:02)
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[DOWNLOAD] Checklist for Customer Journey Map Basics
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Frequently Asked Questions (FAQs) (9:09)
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[READ ME] How to get your free access to Uxpressia Pro - the software we'll use to build our personas and journey maps
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[PLEASE COMPLETE] End of Module 1 Feedback Survey
Scope Your Project and Build a Business Case
Identify Your Customer With a Persona
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What is a Persona, and how do we create a great one? (18:22)
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[VIDEO WALKTHROUGH] Follow along as I use Uxpressia to create a Persona for our Target Drive Up customer journey (33:00)
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[DOWNLOAD] Example Persona - Lisa Gutierrez
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[FREE RESOURCES] Free resources for creating Personas
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[ORIGINAL EXAMPLES] Three exclusive Persona examples
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[DOWNLOAD] 20 Example Personas
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[DOWNLOAD] Example Persona - Katie Voase
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[DOWNLOAD] Example Persona - The Palmer Family
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[PLEASE COMPLETE] End of Module 3 Feedback Survey
The Role of Research and Data
Create Your Hypothesis Map and Test It With Customers
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An introduction to Hypothesis Mapping, and how to test your map with customers (14:17)
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[DOWNLOAD] Customer Journey Map Template
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[DOWNLOAD] 3 Workshop Tools
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[ORIGINAL EXAMPLES] Four More Example Journey Maps
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[QUIZ] Module 5 Quiz
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[READ ME] Don't forget to sign up for Uxpressia!
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[PLEASE COMPLETE] End of Module 5 Feedback Survey
Metrics and How to Measure Success
How to Get Buy-In and Put Your Journey Map to Work
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How to Get Buy-In and Put Your Journey Map to Work (35:58)
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[VIDEO WALKTHROUGH] My recommended platform stack for running virtual workshops (16:47)
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[DOWNLOAD] How to Articulate Key Insights
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[DOWNLOAD] Target Drive-Up Journey Map
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[DOWNLOAD] "Create Action From Insight" Worksheet
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[PLEASE COMPLETE] End of Course Feedback Survey
