Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Creating Magnificent Journey Maps
Your System for Designing Magnificent Journey Maps
Introduction to the course (6:19)
What are Journey Maps, what problems do they solve, and how are they constructed? (21:48)
[DOWNLOAD] 20 Customer Journey Map Examples
[VIDEO WALKTHROUGH] How get started building a journey map with Uxpressia (19:02)
[DOWNLOAD] Checklist for Customer Journey Map Basics
Frequently Asked Questions (FAQs) (9:09)
[READ ME] How to get your free access to Uxpressia Pro - the software we'll use to build our personas and journey maps
[PLEASE COMPLETE] End of Module 1 Feedback Survey
Scope Your Project and Build a Business Case
Part 1: How to scope your journey map (12:16)
Part 2: How to build your business case (7:25)
[DOWNLOAD] Scoping Document Template
[PLEASE COMPLETE] End of Module 2 Feedback Survey
Identify Your Customer With a Persona
What is a Persona, and how do we create a great one? (18:22)
[VIDEO WALKTHROUGH] Follow along as I use Uxpressia to create a Persona for our Target Drive Up customer journey (33:00)
[DOWNLOAD] Example Persona - Lisa Gutierrez
[FREE RESOURCES] Free resources for creating Personas
[ORIGINAL EXAMPLES] Three exclusive Persona examples
[DOWNLOAD] 20 Example Personas
[DOWNLOAD] Example Persona - Katie Voase
[DOWNLOAD] Example Persona - The Palmer Family
[PLEASE COMPLETE] End of Module 3 Feedback Survey
The Role of Research and Data
An introduction to data and research - where to get them and how to use them (20:23)
[DOWNLOAD] Quant vs. Qual Cheatsheet
[DOWNLOAD] Rainbow Spreadsheet Template
[PLEASE COMPLETE] End of Module 4 Feedback Survey
Create Your Hypothesis Map and Test It With Customers
An introduction to Hypothesis Mapping, and how to test your map with customers (14:17)
[DOWNLOAD] Customer Journey Map Template
[DOWNLOAD] 3 Workshop Tools
[ORIGINAL EXAMPLES] Four More Example Journey Maps
[QUIZ] Module 5 Quiz
[READ ME] Don't forget to sign up for Uxpressia!
[PLEASE COMPLETE] End of Module 5 Feedback Survey
Metrics and How to Measure Success
Metrics and How to Measure Success (18:09)
[DOWNLOAD] Touchpoint Metrics Worksheet
[QUIZ] Module 6 Quiz
[PLEASE COMPLETE] End of Module 6 Feedback Survey
How to Get Buy-In and Put Your Journey Map to Work
How to Get Buy-In and Put Your Journey Map to Work (35:58)
[VIDEO WALKTHROUGH] My recommended platform stack for running virtual workshops (16:47)
[DOWNLOAD] How to Articulate Key Insights
[DOWNLOAD] Target Drive-Up Journey Map
[DOWNLOAD] "Create Action From Insight" Worksheet
[PLEASE COMPLETE] End of Course Feedback Survey
Teach online with
[VIDEO WALKTHROUGH] Follow along as I use Uxpressia to create a Persona for our Target Drive Up customer journey
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock